INFLUENCE OF LABELED ARTIFICIAL INGREDIENTS IN CERTIFIED ORGANIC Dissertation

INFLUENCE OF LABELED ARTIFICIAL INGREDIENTS IN CERTIFIED ORGANIC PRODUCTS ON SALE - Dissertation Example Thus, the proponent would like to address the following question at the end of the study. Are customers satisfied with the artificial ingredients mixed with organic products? I have to rely on my supervisor when it comes to the implementation of the actual study most particularly in formulating questions in order to generate answers or responses from the respondents regarding their satisfaction level with artificial ingredients in organic foods. The supervisor should therefore have substantial knowledge in organic foods and including the remarkable impacts of artificial ingredients on organic foods. Background This study is about finding significant customers’ responses on labeled artificial ingredients in certified organic products on sale. This primarily would find out specific customers’ stand on issues about artificial ingredients being mixed with certified organic products. Thus, this is a specific marketing activity aiming to understand customers’ buying be haviour especially on organic products mixed with artificial ingredients. In marketing, it is important to understand the point of view of customers because it would exactly tell about the areas, in which the marketers should substantially do the necessary strategies that would enhance products in various aspects and eventually create needs of certain product offerings (Boone and Kurtz, 2011; Kotler et al., 2008). In line with this, it is a great area of concern to find out some points of reference and eventually evidences to understand the influence of labeling organic foods with artificial ingredients. Primarily, it is important to know specific response from the customers regarding this issue. After all, customers have substantial ideas about organic products and even important reasons of buying them. Natural products are identified as either 100 percent organic and no artificial which means all ingredients are organic and no artificial components, 95 percent components are organ ic (organic), 75 percent components are organic (created with organic), and 70 percent components are natural (organic parts). For example, dairy products are organic when their productions primarily employed organic foods (Flack, 2011). This means the livestock in which milk production takes place should be given with only natural foodstuffs and no artificial foods or chemicals should be employed. In this way, the customers will be ensured that the dairy products they are using come from natural process of production. However, the idea about organic products is not only focused on this situation. Some organic raw materials are substantially processed. In this case, they are highly susceptible to be mixed with artificial ingredients for the purpose of either enhancing their tastes, quality or longevity, just to name some of the most important reasons. For instance, there are many finished products available in the market, produced with mixed organic and artificial ingredients leadin g to different flavours (Schlosser, 2012). At some point, combining artificial ingredients in the production of organic products would help increase productivity. The government seeks to ensure the welfare of the people by providing substantial food in their table through increased food production. For example, Organic Trade Association (OTA) amendment to substantially use synthetic materials in the production of foodstuffs that include organic materials, and allow the US Department of Agriculture to add other