Amy Tans Mother Tongue and Jimmy Santiago Bacas Coming Into Language

Amy Tan's Mother Tongue and Jimmy Santiago Baca's Coming Into Language In the course of reading two separate texts it is generally possible to connect the two readings even if they do not necessarily seem to be trying to convey the same message. The two articles, â€Å"Mother Tongue† by Amy Tan, and â€Å"Coming Into Language† by Jimmy Santiago Baca, do have some very notable similarities. They are two articles from a section in a compilation about the construction of language. The fact that these two articles were put into this section makes it obvious that they will have some sort of connection. This essay will first summarize the two articles and break them down so that they are easily comparable; also, this essay will compare the two articles and note similarities and differences the texts may have. The first article is â€Å"Mother Tongue† by Amy Tan. The author tells a story of her relationship with her mother whose English is poor in comparison to that of most Americans. The author is well versed in English since she was schooled in the United States. (Tan 37) The author begins with an introduction to her mother’s style of language. She explains that it is her language that she and her mother share, and it is a â€Å"language of intimacy.† (36) Tan makes sure to point out that it is not difficult for her to understand what her mother says. After this introduction Tan begins to tell the reader about stories of how her mother’s limited English had affected her. She writes that she had been ashamed of her mother’s unintelligible English. Her story is about a time when she had to make a phone call for her mother and how she had noticed the way others passed her mother off as a nuisance. Her next story had a similar... ...eers slightly when he goes back to when he was seven after describing a time when he was seventeen. He also tells the story completely through his own eyes, while Tan attempts to see things as her mother does. This is the main difference between the two articles. The conclusions that can be drawn based on the two articles are similar as well. Both articles seem to conclude that language shouldn’t be a barrier for those who do not have a complete grasp of it. Baca wishes that those who are illiterate would try to learn to write because writing can help unleash emotions, while Tan wants people to understand that her mother is not disabled, but rather enriched with her knowledge of English. Both arguments that are presented are convincing. These arguments can appeal to a wide range of people and motivate the general public to be more understanding.

Notes on Sociology

Choosing a research method Webb, R. , Westergaard, H. , Trobe, K. , Steel, L. , (2008) AS Level Sociology, Brentwood: Napier Press p. 162 Sociologists use a range of different research methods and sources of data to collect information and test their theories. In this Topic, we shall identify the main methods and sources used in Sociology. We shall also look at the different types of data that these methods produce. We shall also examine the factors that influence sociologists’ choice of what topic they research, and at some of the main practical, theoretical and ethical (moral) factors that affect their choice of which methods to employ.Types of data P. 163 Sociologists use a wide variety of different methods and sources to obtain data (information or evidence) about society. To make sense of this variety, we can classify them into: †¢ Primary and secondary sources of data. †¢ Quantitative and qualitative data. Primary and secondary sources of data Primary data is i nformation collected by sociologists themselves for their own purposes. These purposes may be to obtain a first – hand ‘picture’ of a group or society, or to test a hypothesis (an untested theory).Methods for gathering primary data include: †¢ Social surveys: these involve asking people questions in a written questionnaire or an interview. †¢ Participant observation: the sociologist joins in with the activities of the group he or she is studying. †¢ Experiments: sociologists rarely use laboratory experiments, but they sometimes use field experiments and the comparative method. A big advantage of using primary data is that sociologists may be able to gather precisely the information they need to test their hypotheses.However, doing so can often be costly and time consuming. Secondary data is information that has been collected by someone else for their own purposes, but which the sociologist can then use. Sources of secondary data include: †¢ O fficial statistics produced by government on a wide range of issues, such as crime, divorce, health and unemployment, as well as other statistics produced by charities, businesses, churches and other organisations. †¢ Documents such as letters, diaries, photographs, official (government) reports, novels, newspapers and television broadcasts.Using secondary data can be a quick and cheap way of doing research, since someone else has already produced the information. However, those who produce it may not be interested in the same questions as sociologists, and so secondary sources may not provide exactly the information that sociologists need. Quantitative and qualitative data Quantitative data refers to information in a numerical form. Examples of quantitative data include official statistics on how many girls passed five or more GCSEs or on the percentage of marriages ending in divorce.Similarly, information collected by opinion polls and market research surveys often comes in t he form of quantitative data – for example, on the proportion of the electorate intending to vote for a particular party or how many people take holidays abroad. Qualitative data, by contrast gives a ‘feel’ for what something is like – for example, what it feels like to get good GCSE results, or for one’s marriage to end in divorce. Evidence gathered by using participant observation aims to give us a sense of what it feels like to be in that person’s ‘shoes.These methods can provide rich descriptions of these people’s feelings and experiences. Factors influencing choice of method P. 164 Given the wide range of methods available, how do we select the right one for our research? Different methods and sources of data have different strengths and limitations and we need to be able to evaluate these when selecting which to use. We can look at these strengths and limitations in terms of a number of practical, ethical (moral) and theore tical issues. Practical issues Different methods present different practical problems. These include: Time and moneyDifferent methods require different amounts of time and money and this may influence the sociologists’ choice. For example, large – scale surveys may employ dozens of interviewers and data – inputting staff and cost a great deal of money. By contrast, a small – scale project involving a lone researcher using participant observation may be cheaper to carry out, but it can take several years to complete. The researcher’s access to resources can be a major factor in determining which methods they employ. A well – known professor will probably have access to more research funds than a young student, for example.Requirements of funding bodies Research institutes, businesses and other organisations that provide the funding for research may require the results to be in a particular form. For example, a government department funding re search into educational achievement may have targets for pass rates and so require quantitative data to see whether these targets are being achieved. This means the sociologist will have to use a method capable of producing such data, such as questionnaires or structured interviews. Personal skills and characteristicsEach sociologist possesses different personal skills, and this may affect their ability to use different methods. For example, participant observation usually requires the ability to mix easily with others as well as good powers of observation and recall, while in – depth interviews call for an ability to establish a rapport (relationship of empathy and trust) with the interviewee. Not all sociologists have these qualities and so some may have difficulty using these methods. Subject matter It may be much harder to study a particular group or subject by one method than by another.For example, it might prove difficult for a male sociologist to study an all – female group by means of participant observation, while written questionnaires may be useless for studying those who cannot read. Research opportunity Sometimes the opportunity to carry out research occurs unexpectedly and this means that it may not be possible to use unstructured methods such as questionnaires, which take longer to prepare. For example, a Glasgow gang leader offered ‘James Patrick’ (1973) the chance ‘out of the blue’ to spend time with his gang.With little time to prepare, ‘Patrick’ had no option but to use participant observation. In other circumstances, the researcher may have been able to set up the research opportunity carefully beforehand and have plenty of time to select their methods. P. 165†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ethical issues Ethics refers to moral issues of right and wrong. Methods that sociologists use to study people may raise a range of ethical questions. The British Sociological Association s ets out guidelines for the conduct of research, including the following principles: Informed consentResearch participants (the people being studied) should be offered the right to refuse. The researcher should also tell them about all relevant aspects of the research so that they can make a fully informed decision. Consent should be obtained before research begins, and if the study is lengthy, again at intervals throughout the process. Confidentiality and privacy Researchers should keep the identity of research participants secret in order to help to prevent possible negative effects on them. Researchers should also respect the privacy of research participants.Personal information concerning research participants should be kept confidential. Effects on research participants Researchers need to be aware of the possible effects of their work on those they study. These could include police intervention, harm to employment prospects, social exclusion and psychological damage. Wherever p ossible, researchers should try to anticipate and prevent such harmful effects. Vulnerable groups Special care should be taken where research participants are particularly vulnerable because of their age, disability, or physical or mental health.For example, when studying children in schools, researchers should have regard for issues of child protection. They should obtain the consent of both the child and the parent, and they should provide information in language that the child can understand. Covert research Covert research is when the researcher’s identity and research purpose are hidden from the people being studied. This can create serious ethical problems, such as deceiving or lying to people in order to win their trust or obtain information. Clearly, it is impossible to gain informed consent while at the same time keeping the research or its purpose secret.However, some sociologists argue that the use of covert methods may be justified in certain circumstances. These may include gaining access to areas of social life closed to investigation by secretive, deviant or powerful groups. Theoretical issues This refers to questions about what we think society is like and whether we can obtain an accurate, truthful picture of it. Our views on these issues will affect the kinds of methods we favour using. Validity A valid method is one that produces a true or genuine picture of what something is really like.It allows the researcher to get closer to the truth. Many sociologists argue that qualitative methods such as participant observation give us a more valid or truthful account of what it is like to be a member of a group than quantitative methods such as questionnaires can. This is because participant observation can give us a deeper insight through first hand experience. Reliability Another word for reliability is replicability. A replica is an exact copy of something, so a reliable method is one which, when repeated by another researcher, gives the s ame results.For example, in Physics or Chemistry, different researchers can repeat the same experiment and obtain the same results every time. In Sociology, quantitative methods such as written questionnaires tend to produce more reliable results than qualitative methods such as unstructured interviews. p. 166 Representativeness Representativeness refers to whether or not the people we study are a typical cross – section of the group we are interested in. Imagine, for example, that we want to know about the effects of divorce on children.It would take a great deal of time and money to study every child of divorced parents, and we might only be able to afford to study a sample of, say, 100 such children. However, if we ensure that our sample is representative or typical of the wider population, we can then use our findings to make generalisations about all children of divorced parents, without actually having to study all of them. Large – scale quantitative surveys that use sophisticated sampling techniques to select their sample are more likely to produce representative data.Methodological perspective Sociologists’ choice of method is also influenced by their methodological perspective – their view of what society is like and how we should study it. There are two contrasting perspectives on the choice of methods: positivism and interpretivism. Positivists – prefer quantitative data, seek to discover patterns of behaviour, see Sociology as a science. Interpretivists – prefer qualitative data, seek to understand social actors’ meanings, reject the view that Sociology is a science.Why do positivists and Interpretivists prefer different types of data? Positivists and Interpretivists collect and use different types of data: positivists prefer quantitative data, while Interpretivists prefer qualitative. This is because they make different assumptions about the nature of society and how we should study it. Positivists: †¢ Assume that society has an objective factual reality – it exists ‘out there’, just like the physical world. †¢ Society exerts an influence over its members, systematically shaping their behaviour patterns. Positivist research uses quantitative data to uncover and measure these patterns of behaviour. †¢ By analysing quantitative data, positivists seek to discover the objective scientific laws of cause and effect that determine behaviour. †¢ Positivists thus prefer questionnaires, structured interviews, experiments and official statistics. These produce data that is both reliable and representative. Interpretivists: †¢ Reject the idea of an objective social reality – we construct reality through the meanings we give to situations, not the product of external forces. Our actions are based on the meanings we give to situations, not the product of external forces. †¢ Interpretivist research uses qualitative data to uncover and describe the social actor’s ‘universe of meaning’. †¢ By interpreting qualitative data, Interpretivists seek to gain a subjective understanding of actors’ meanings and ‘life worlds’. †¢ Interpretivists thus prefer participant observation, unstructured interviews, and personal documents. These produce data that is valid. Functionalists and Marxists often take a positivist approach.They see society as a large – scale (macro – level) structure that shapes our behaviour. By contrast, interactionists favour an interpretivist approach. They take a micro – level view of society, focusing on small – scale, face – to face interactions. The sociologist’s theoretical perspective is usually the most important factor when choosing which method to use. Whenever possible, they will want to obtain the type of data – quantitative or qualitative – that their perspective views as most appropriate. However, practical and ethical factors usually limit the choice of method. Just because a sociologist prefers a particular kind of data, doesn’t mean that they can simply go ahead and gather it. Time, resources, access, consent, privacy and so on are all constraints on their choice. Finally, even sheer chance may determine the method used. For example, David Tuckett (2001) describes how one postgraduate Sociology student found himself taken ill with tuberculosis and confined to a hospital ward, so he used this as an opportunity to conduct a participant observation study.Choice of topic p. 167. Before choosing which method to use, sociologists need to decide what topic they wish to study. Several factors influence their choice: Theoretical perspective The sociologist’s theoretical perspective is a major influence upon their choice of research topic. For example, a New Right researcher may study the effects of welfare benefits on the growth of lone – parent famili es, since the idea of welfare dependency is central to their standpoint.By contrast, a feminist researcher is more likely to choose to study domestic violence, as opposition to gender oppression lies at the heart of Feminist theory. Society’s values Sociologists themselves are part of the society they study and thus are influenced by its values. As these values change, so does the focus of research. The rise of Feminism in the 1960s and 1970s led to a focus on gender inequality and the environmentalist concerns of the 21st century have generated interest in ‘green crimes’ such as serious pollution or the unlawful transport of nuclear material.Funding bodies Most research requires funding from an external body. These bodies include government agencies, charitable organisations and businesses. As the funding body is paying for the research, it will determine the topic to be investigated. For example, one of the major social concerns of New Labour governments after 1997 was the ‘social exclusion’ of some disadvantaged groups. As a result, government departments were keen to fund research projects to investigate the causes and effects of social exclusion. Practical factorsPractical factors, such as the inaccessibility of certain situations to the researcher, may also restrict what topic they are able to study. For example, although sociologists may wish to study the ways in which global corporations make their decisions, this may not be possible because these are made in secrecy. Summary Sociologists test their theories using quantitative or qualitative data. Sociologists obtain primary data themselves, using methods including questionnaires, interviews and observation. Secondary data are produced by others but used by sociologists.In choosing a method, sociologists take several issues into account: †¢ Practical issues include time and funding. †¢ Ethical issues include whether the researcher deceives the subjects. †¢ Theoretical issues include validity (does the method give a truthful picture? ), reliability (can it be replicated? ) and representativeness (does it study a typical cross – section? ). Perspective also affects choice of method. Positivists prefer quantitative data; interpretivists favour qualitative data. Choice of topic is also affected by society’s values and funding bodies.

The Issue Of Gun Control Essay - 1622 Words

Gun Control Does Not Equate to Less Gun Violence Civilian gun ownership has been debated, banned, allowed, and limited for as long as firearms have been used as a weapon against another human. Many arguments have been proposed over time about why civilians should, or should not be afforded the right to bear arms. What seems to be the most common modern opposition is that there is truly no need for civilians to own a gun, in this day and age. Many who oppose guns simply think less guns, less gun violence. However, Americans have always had the right to bear arms. There are millions of law abiding Americans that use the right to bear arms for various reasons, including: hunting, sport shooting, self-defense, and the simple reason of they can. Whatever the reason for, or against the right to bear arms there is still a looming issue in America, and that issue is gun violence. 2014 statistics show that â€Å"67.9 percent† of murders, along with â€Å"40.3 percent of robberies, and 22.5 percent of aggravated assaults† that were committed in America were done so with a firearm of some sort (Federal Bureau of Investigation, 2014). A go-to solution for this is to create stricter gun legislation in an effort to limit who can sell, purchase, own, and carry firearms. As well as, what guns and gun accessories can be bought, sold, and possessed. All in an effort to reduce gun violence. However, gun control is not the solution to gun violence because gun bans only harm law abiding citizens, gun lawsShow MoreRelatedGun Issue And Gun Control1401 Words   |  6 PagesUniversity, Gun Politics has been a course I have aspired to take. While many enroll in such a course looking for an escape from the â€Å"collegiate liberal echo chamber† or as an outlet for their conservative agendas, I saw the class as an â€Å"entrance to the dark side.† My views on guns prior to the class were, I would call, polarized yet uninformed. In most of my discussions, I would cite the Australian 1996 National Firearms Agr eement as precedent for how American politicians should approach the gun issueRead MoreThe Issue Of Gun Control Essay1646 Words   |  7 Pagessomebody who wants to inflict harm on other people to get his or her hands on a gun.† (Simple Minded Gun Control). Gun control is a controversial issue worldwide. The reason why this has attracted so much attention is because not everyone is in favor of gun control and each side brings up excellent points about the issue. Research related to this issue strongly supports the claim that there SHOULD be more gun control laws. Three arguments that prove this position are (1) Incidents like Sandy HookRead MoreThe Issue Of Gun Control1489 Words   |  6 Pagessplit on the issue of gun control. We have seen many violent shootings and innocent people dying because of gun violence. Some Americans believe we need strict gun laws to protect our children and ourselves from these horrific tragedies. Other Americans believes it is our rights as Ame ricans to posses’ guns and we are entitled to that right in our constitution. There are also some Americans that are stuck in the middle and can see both sides but recent events have definitely caused this issue to be inRead MoreThe Issue Of Gun Control1031 Words   |  5 Pagesintegrate them in a way that will trigger a new viewpoint on the subject. Gun control is something that should be enforced across the world in order to save lives. In the United States there is a ratio of 88.8 guns per one hundred persons (GunPolicy.org). Those numbers award us with the highest total per capita number in the world. With that amount of firepower there needs to be an efficient way to regulate who exactly can purchase a gun. Since 1791 when the second amendment was ratified there have beenRead MoreThe Issue Of Gun Control1705 Words   |  7 Pagesaway without preface or reason. All someone needs to do is pull the trigger. In today’s world, guns are far too accessible to the peopl e of society. We hear in the news, stories of mass shootings, homicides, and suicides; most of which are caused by the activation of a gun. A hot-button issue, gun control is one of the most debated topics in American politics. Should we, or should we not, be able to own guns? Although it infringes on the Second Amendment that provides the right to bear arms, this amendmentRead MoreThe Issue Of Gun Control951 Words   |  4 PagesGun control has been a big topic for the past decade in the united states. These debates will rise and fall time in and time out after something horrific happens in the state. Anti-Gun supporters do not realize that it is extremely difficult to regulate something in the states that is a big portion of our economy.Would stricter gun laws change anything? So far statistically It has been proven otherwise one must consider how a citizen would defend themselves when they are faced with terror. How willRead MoreThe Issue Of Gun Control929 Words   |  4 Pages Gun Control Getting arrested yesterday was not the highlight of my week. I was hungry; so I went to Wal-Mart get some charcoal, lighter fluid, and steak. I put the charcoal in the grill and the lighter fluid on the coals. I got a little lighter fluid on my arm, but I didn’t pay it much attention. I lit the match and threw it on the coals. I looked down and my sleeve was on fire. I was waving my arm in the air, trying to put it out. Then here they come the police pulled in and tackled me to theRead MoreThe Issue Of Gun Control1552 Words   |  7 PagesThe issue of gun is always controversial. Firearm can be used as defending or an assaulting weapon. In United States, firearm increase the rate of homicide, suicide and gun violence, which can harm and murder people. Moreover, taking away people’s gun will not work effectively because the murder and criminal will find another ways to get guns. Also, the black market will appear for the people who cannot get guns from regulated market s. In addition, if regulated guns are banned, murderers may useRead MoreThe Issue Of Gun Control1678 Words   |  7 PagesJanuary 2014 The 2nd Amendment Over the past few years, the issue of gun control has been widely discussed. You surely have heard the phrase, â€Å"Guns don’t kill people, people kill people† uttered and i wholeheartedly support this statement. It is important to treat guns responsibly so they do not end up in the wrong hands. I believe gun control violates our inalienable rights. Another piece of our liberty will surely be taken away if guns are banned, and socialism and totalitarianism will be rightRead MoreThe Issue Of Gun Control1208 Words   |  5 PagesWill Christopherson Traverson English 2 1 March 2017 Gun Control The United States has 88.8 guns per 100 people, or about 270,000,000 guns, which is the highest total and per capita number across the globe. The current public gun control debate in the United States seems to be placed on standby until it is sparked up by a major mass shooting. There were at least 126 mass shootings between January 2000 and July 2014.(pro). Opponents of more gun laws accuse supporters of using a horrific event to further

Gm Crops And Its Effects On Our Health - 1054 Words

GM Crops Essay GM Crops – are you unknowingly consuming these mutated fruit and vegetables in your diet? And what affect do these mutations have on our health; do they have any effect on our health? GM crops are plants whose genetic structure has been transmogrified and improved by the act of biological genetic engineering. Genetically modifying crops involves extracting a gene from one organism and inserting it into another. The purpose of the genetic engineering is to either improve the structure of the organism or to improve their yields. GM has many advantageous effects which include: producing more pest resistant crops, increasing the production yield of the crops and many people also argue that GM crops have a superior flavour and texture than â€Å"normal† crops. Conversely there are numerous disadvantages to the use of GM crops which include: an increased risk of allergic reactions since the extracted genes may be extracted from a product which certain people are allergic to, and this may not be made clear on the packaging or the consumers may lack the appropriate knowledge. Yet another – vitally important - positive is that GM Crops have the ability to reduce the factors of starvation and increase our diets nutritional value. The Scottish government have recently introduced a formal ban on the genetic modification of crops in Britain. But why? What conceivable negativity could be brought about by the introduction of GM crops? â€Å"A powerful group of scientists andShow MoreRelatedWhat Are Genetically Modified ( Gm ) Organisms?936 Words   |  4 Pagesgenetically modified (GM) organisms? These are organisms whose DNA have been artificially altered to create new and unique qualities not found in nature. For example, onions that don’t make you cry when you cut them. Whenever you go to the grocery store or eat a restaurant, chances are you’re eating GM food without even knowing it. It’s in the ingredients we buy and fed to the animals we get our food from. What you may also be unaware of are the health and safety concerns associated with GM food. What’s moreRead MoreGenetically Modified Foods : A Social Issue That Affects Us All889 Words   |  4 PagesWhat is genetically modified (GM) food? These are foods whose DNA have been artificially altered in some way to produce foods with unique qualities not found in nature. For example, onions that don’t make you cry when they are cut. Whenever you go to the grocery store or eat a restaurant, chances are you’re eating GM food without even knowing it. It’s in the ingredients we buy and fed to the animals we get our food from. What you may also be unaware of are the health and safety concerns, along withRead MoreThe s Health And The General Economy1576 Words   |  7 Pagesexperiencing. The genetically modified (GM) corn that the United States are offering to my country are a short term solution that will help feed the population and save the lives of many. Although GM foods may have several disadvantages, it has many benefits to one’s health and the general economy. Despite my previous concerns I had involving the use of GM crops, I am aware that I need to feed my population before many people die, which is why accepting the GM crops are worth the risk. Previously, myRead MoreGenetically Modified food should not be banned876 Words   |  3 Pagesprovides benefits to us, there are several considerable profits to agriculture, environment and human health. Genetically Modified food should not be banned while they provide benefits to agriculture. The high productivity is creating by Genetically Modified food; the GM crops double the food yield by improves the pesticides and fertilizers in the crops. the productivity gains from G.M. crops, as well as improved use of synthetic fertilizers and pesticides, allowed the world s farmers to doubleRead MoreAre Genetically Modified Foods Safe and Nutritious? Essay1568 Words   |  7 PagesAre Genetically Modified Foods Safe and Nutritious Genetically modified (GM) foods have taken over the traditional methods of farming by now being planted in over a quarter of the world’s farm land and it is essential that they are labeled for all consumers to see. These genetically modified foods have taken a toll on not only the environment, but human health as well. Those that agree with the genes of crops and other foods being spliced to create a more â€Å"beneficial† product for man state thatRead MorePros And Cons Of Genetically Modified Food1421 Words   |  6 PagesFood, we need it to survive and thrive. Food is our source of nutrition and energy. When we consume food and water, our body breaks food down into tiny particles and sends the nutrients throughout our bodies through blood. This is called digestion. According to science, nutrients are one of the four requirements of life for all human beings. Every day, we are faced with choices about our foods. Do we eat fast food, healthy, organic or non-organic? Should we eat genetically modified foods and howRead MoreGenetically Modified Foods: Are They Helpful or Harmful? Essay907 Words   |  4 Pagesissues facing our world today. GMOs are foods produced from organisms that have had specific changes introduced into their DNA using the methods of genetic engineering for improvement of productivity and product quality. GMOs have raised concerns over whether or not there beneficial or harmful to our health. It is not secret that GMO foods have had a dramatic impact on the world and humans deserve to know how they are not all that they appear to be. GMOs pose a serious threat to our health, lead to seriousRead MorePersuasive Speech: Why We Should Abandon Genetically Modified Food1580 Words   |  7 PagesPersuasive Speech: Genetically Modified Food We all enjoy a cold glass of milk with homemade cookies, a refreshing pop on a hot summer day, and a juicy cob of corn in the summer months. But, do we ever wonder what is really in our food? Because genetically modified foods do not have to be labeled, you will likely never know if the food you are consuming is genetically modified. As a fellow member of the Organic Consumers Association, I am eager to inform you of why genetically modified food isRead MoreGenetically Modified Organism ( Gmo )1421 Words   |  6 PagesHaving foods is very important to human life to maintain good health and to survive. It s not secret that GMO-ed foods have spread out rapidly to the whole world. If we could not stop the proliferation of GMO, we should know why it is harmful to our health and how we can prevent it. First of all, GMOs are harmful to our health. Second,Transgenic crops lead to serious destruction of the environment and have even contaminated organic crops. Third, Also major companies, which work closely with GMOs,Read MoreHow Do We Feed The Growing Human Population Without Depleting The Environment1491 Words   |  6 Pagesagriculture is already putting a strain on our limited natural resources. Humanity, thus, has a dilemma to solve: how do we feed the growing human population without depleting the natural resources and destroying the environment? The answer: genetically modified crops. Since its conception, genetic modification (GM) technology has rapidly advanced, and now scientists can breed super crops that are resistant to pests, diseases, and extreme environmental conditions. As GM technology continues to improve, there

The Epidemic Of The City Of Jacksonville - 983 Words

Statement of Problem In this day in age, we as society sometime forget the importance of helping one another. With that being said, we have an overwhelming amount of people who are homeless here within our city (...........). Citizens of our city are often seen throughout the city on our sidewalks, and street corners begging for money in the hopes of surviving another day. Background/History As previously stated, there is an alarming rate of people who are homeless within the city of Jacksonville. According to the â€Å"Council-On-Homelessness† it was statistically calculated that in 2015, our city has witnessed over 2600 people become homeless (Florida Council on Homelessness). This figure is only based on the amount of citizens who†¦show more content†¦These guidelines and requirements are to determine the eligibility of a homeless applicant as well as the appropriate measurements to be taken if further assistance is needed. First, an applicant must begin with the drafting and processing of an extensive application. Furthermore, the application is to include a generic information form, health evaluation, psych evaluation, criminal and credit background history, and lastly a prefilled resume format form. Moreover, we should aim to help the homeless reinstate themselves back into society. We do not want to enable anyone to take advantage of this housing opportunity. But to utilize it to gain a path towards a better quality of living. Additionally, the housing units themselves will not be in an apartment setting or anything of that nature. But instead, more so a studio type of setting with basic amenities to include: a bed, kitchen area, a small storage closet, and a bathroom with the basic services. Aside from the basic services, occupants will be subjected to inspections of their living space. Furthermore, residents must incorporate a monthly form that reports each resident s progress in obtaining an occupation of some sort. Likewise, thisShow MoreRelatedJacksonville Case Study711 Words   |  3 PagesJacksonville is a city located in the â€Å"Sunshine State.† Situated in northeast part of Florida, Jacksonville has the largest land area of southern cities and is composed of a diverse population including African Americans, Hispanics, and Asians. This city is a melting pot of tourists and travelers who also visit nearb y St. Augustine, the oldest city in Florida. The population, according to the United States Census as of July 1, 2016 is 880,619 (United States Census Bureau [USCB], 2016). The raceRead MoreJane Arminda Delano : The Civil War976 Words   |  4 Pagesthere until 1886. With her great performance in Bellevue, she went with Abram S. Hewitt to observe how he, an administrator, directed a citywide cleanup of sciatica. Then came 2 communicable disease outbreak happenings. 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Violence is the threatened or actual use of physical force or power against another person, against oneself, or against a group or community, that either results in injury, death, or deprivation. Violence has become a national epidemic and a major public health issue. In a 1998 study by the University of Pennsylvanias Annenberg School for Communication, 64.8% of the 405 African Americans surveyed viewed domestic violence as one of the most serious issues facing their commu nityRead More Carrying A Concealed Weapon, In California, Is A Threat To Society1040 Words   |  5 PagesColin Loftin, and Brian Wiersema found that the homicide rates did not significantly drop in these states following the adoption of Concealed Carry Laws. 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Adolph Levitt, Inventor First Doughnut Machine Doughnuts Become Mechanized The first doughnut machine was invented in 1920 in New York City by a man named Adolph Levitt, an enterprising refugee from czarist Russia. He had been selling hand-made fried doughnuts from his bakery and hungry theater crowds pressed him to find a way to produce his doughnuts in less time. Levitts doughnut

Cummer Museum Visit free essay sample

When I was first told I was to visit the Cummer Museum I thought, This is going to be boring. How can I write a paper on just art? However, after my visit, I found there were more things to write about than I had imagined. I come from Washington, D. C. and Im used to visiting museums but I had never seen one with so many different kinds of artwork. From various oil paintings and ancient sculptures to modern photography and ceramic figures. There was even a beautiful garden to enjoy. According to literature, the Cummer Museum is the largest arts museum in Northeast Florida. It was founded in 1958 by Ninah Cummer who had a very nice art collection started in her home. She also loved gardening hence her including the Cummer Gardens with the museum. Mrs. Cummer wanted to share her collection for all to enjoy and also to expand. That is when she and her husband opened the museum. My visit started in the Nancy Reilly Schultz gallery which included the arts of the ancient americas and ancient mediterranean. This art was done by ancient cultural groups from central Mexico, Egypt, Greece which depicted their versions of humanism and Italy. Artwork from ancient Central America based on the human form. Different cultures depicted human beings differently. The Mayans created lifelike carvings. The Mezcala reduced the human figure to geometric angles. Ancient Egyptian art is based on the idea of order. In order to clearly define the social hierarchy of a situation, figures were drawn to sizes based not on their distance from the painters point of view but on relative importance. writing a service improvement plan Ancient Greek art was based on religion and revolved around the Greek gods. Most of the ancient Italian art was based on or copied from Greek and Egyptian artworks. I found these techniques interesting. It makes understanding the artists visions easier. There were so many different styles of artwork from the different cultures. The Haskell gallery included various versions of the Madonna (paintings and sculptures) and other religious figures. My favorite in that room was the painting St. Christopher and the Christ Child. I enjoyed how the artist depicted this man of great size and strength who devoted himself by helping travelers cross a dangerous river. He first pledged his allegiance to Satan and one day a child asked for help crossing the river. He found out after they crossed that child was Christ. He pledged his allegiance to Christ and remained faithful until his death. I had never heard of St. Christopher but his faith and devotion inspired me. There was an area that had artwo rk from the film company that created the first all African-American movie cast. This film company was the Norman Film MFG Company. It was based in Jacksonville. I would have never known this important piece of African-American history if I hadnt visited the Cummer museum and I have been to several African-American museums. While talking to one of the museum workers, I found out that most of the film industry started in Florida and later moved to California. That bit of information made me feel even better about my move to Jacksonville considering Im African-American. I was very surprising considering history of the treatment of African-Americans in the south. The featured display at the time of my visit was in the Betsy and William Lovett Gallery. The Royal Dish Collection by Ralph and Constance Wark was started in 1922. It has grown to over 700 pieces. The collection of early Meissen Porcelain is one of the 3 finest in the world. It includes various beautifully colored pieces, most trimmed in gold. There were collections of red stoneware, japanese and chinese inspired collections, and the most popular style is called Tischenmuster which means little table. Im not a big porcelain fan but those pieces were beautiful. I enjoyed the re-creation of the room in the Cummers home in which the original art collection was started called the Tudor Room. It included actual pieces of furniture from their home. There was also the Cummer Legacy room that showed the plans for the building of the Cummer home and various pictures of it during development and during events held there. I felt this allowed spectators to feel like they were able to share first hand what the Cummers started. One of my favorite pieces was an oil on canvas painting called Passions of Christ by Romare Bearden. He was an African-American artist and writer. I found out that this was one of several paintings in a series created by that artist. He felt that Christs life, death, and resurrection were the greatest expression of mans humanism. I felt this was a wonderful tribute to Christs sacrifice for man. There was another display in the Thomas Jacobsen Gallery of American Art called One in 3. A photographer by the name of Ingrid Damiani took pictures and stories from various youth about the high school dropout rate. The youth she displayed were the ones who made it dispite their odds. Her purpose was to let other youth know that they can have a positive outcome. I agree with her concept and hope that it will make an impact on as many youth as possible. The last place I visited was the Cummer Gardens. It was so beautiful. It reminded me of the garden by the lake that I got married in Las Vegas. Having a garden filled with different flowers and trees with statue fountains in pools next to the St. Johns river was breathtaking. And, I had never seen an oak tree as large or as old and beautiful as the Cummer Oak. I was told that tree was over 200 years old! Coming from up North, I wouldnt get to see anything like that. I was also shown the docking station were the Cummers docked their boat when they visited the museum depicting some of what life was like in the 1920s. I felt having the Art Connections Interactive center was a good idea for the children to interact with the art and make their own contributions. I really enjoyed the Wall of Celebration done by the students with disabilities and the interpretations of the Cummer Gardens by the students at Douglas Anderson school.

Starbucks Coffee Company Essay Essay Example

Starbucks Coffee Company Essay Essay Executive Summary 1. Starbucks merchandise isn’t merely about the goods it provides. but the services and the experience of traveling to a starbucks every bit good. 2. Starbucks has two chief terminal user groups. to which Starbucks merchandise has many different facets that are good to them. We will write a custom essay sample on Starbucks Coffee Company Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Starbucks Coffee Company Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Starbucks Coffee Company Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3. SWOT internal analysis reveals strengths of trade name image and high criterions and failings in over impregnation and deficiency of diverseness. Externally. Starbucks has chance to spread out and diversify to avoid endangering competition and trust on single merchandises. 4. Porter’s Five Forces analysis shows menaces from high consumer and provider bargaining power. a big sum of replacements and a low opportunity of new rivals although high competition with current rivals. 5. Historically. Starbucks has employed impregnation and consciousness schemes. 6. Current schemes reflect environmental analysis as Starbucks aims to spread out and diversify. every bit good as rise societal consciousness and answerability. 7. Starbucks’ competitory advantage draws from its schemes of distinction. technological promotion and unique atmosphere. Product Description A ; Benefits. Starbucks is an internationally celebrated trade name. with 20. 891 shops in 64 states. The Starbucks merchandise is non merely a scope of drinks and nutrient ; it is the service. the civilization and ambiance and the sustainability that can be expected in all of its shops. Starbucks represents this in their mission statement: to animate and foster the human spirit – one individual. one cup and one vicinity at a clip. The more obvious portion of the merchandise is the java every bit good as other drinks and nutrient. but another important portion of Starbucks merchandise is it’s ends in caring for its community and being an ethical and environmentally friendly corporation. Starbucks’ big market portion can be accounted to specifically aiming two chief end-user groups and providing the merchandise to their demands. Customers both male and female ages 25-40 make up for a monolithic 49 % of Starbucks entire concern. Judging by their age we can presume these consumers are most likely working with greater disposable income. and we can presume working people are frequently busy going and on the spell. These ages are besides typical of people with new households. Another mark audience is immature grownups aged 18-24 who make up 40 % of Starbucks entire concern. Normally people this age are analyzing. going. and bask socializing and hanging out. By and large judging on the age group they will hold less income and if they are pupils they may hold no occupation or merely hold portion clip work. The trade name image of Starbucks plays a strong portion in appealing to consumers. Starbucks’ trade name image symbolises wealth and position. Starbucks utilises this by aiming the working grownup and making trueness to its trade name. Starbucks besides entreaties to immature people as they have a strong trade name image of being. rather merely. cool. Through many of the benefits of Starbucks we can understand how trueness is an of import function in why it’s clients prefer it to other coffeehouse. There are many Starbucks coffeehouse worldwide. and wherever you are in the universe you know what to anticipate when you walk into a Starbucks cafe . Starbucks has a strong sense of consistence throughout its subdivisions. from the bill of fare. to the service and frequently the visual aspect of the cafe . This makes Starbucks a welcoming and a familiar topographic point wherever you are purchasing java. They besides benefit their consumers by being so widely available doing it easy to happen a Starbucks. Consequently. it is good to going and working people who can happen a Starbucks in unfamiliar topographic points. supplying the java and service they know and enjoy. The cafe itself is portion of the service ; clients have the option to sit and remain or takeaway as it suits them. The cafe provides a great meeting topographic point for immature grownups to socialise or analyze and besides benefits grownups who need to work. run into people or acquire something to eat or imbibe during the twenty-four hours. There is free Wi-Fi available which is particularly appealing to immature people for both survey and societal networking every bit good as good to older consumers with work to go to to. Starbucks meets a scope of consumer demands by holding a really big assortment of drinks available. and customisation is a important portion of their entreaty to consumers with 87. 000 different drink combinations. Because they have such a big assortment. they have an option for about anybody and this makes Starbucks more appealing over other java stores. Young grownups have a greater fondness to customisation. as they appreciate holding many picks of different spirits and combinations. Older consumers. particularly those on the spell. frequently know what they want to order ( e. g. trim level white. long black ) but benefit from the consistent bill of fare. which ever has their drink available. Loyalty is gained non merely from the consistence of high quality merchandises and service to the clients but besides from the manner in which Starbucks values the community and environment. Howard Schultz. CEO of Starbucks Coffee summed up what makes Starbucks successful in stating â€Å"we have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the bosom and the psyche and the scruples of the company. † Company’s International Strategy Starbucks is clearly a prima java subdivision that has been really successful over the past 30 old ages. with its invariably turning market portion. However. in order to farther develop a company. they must foremost measure their internal and external environment to measure the organisation’s current place. Internal and external appraisal provides an chance for an administration to program. implement and measure their operations. SWOT analysis helps to measure the company’s internal strengths and failings every bit good as their external chances and menaces. Starbucks’ strengths are high quality java beans. strong trade name image. first-class employee direction. power within the industry. and alone scheme. Starbucks is one of the most powerful trade names in the universe ( graded 54th for the world’s most powerful trade names by Forbes ) and is the most powerful trade name in the java industry. This prevents new entrants from deriving market portion and has helped the administration to stay competitory. On the other manus. they have some failings ; one of the chief failings is the fact that the full concern relies on the java industry. If the java industry faces a difficult clip. it will hold a bad influence on Starbucks straight. One of the chief grounds an administration becomes a Multinational Enterprise is to diversify themselves against the hazards and uncertainnesss of the domestic concern rhythm. However. Starbucks has over-saturated the US market with more than 3 quarters of their concern located in the place market. If their place market goes through a recession. this will hold a immense impact on its concern. Besides. their comparatively high java monetary value additions competition with low priced trade names. After measuring the company’s internal strengths and failings. an administration so evaluates its external environments. Starbucks may widen their provider scope such as developing new merchandises. non merely their java but merchandises like wellness and organic drinks. sing there are emerging groups of people seeking well-being merchandises. They could besides spread out their concern to more states particularly developing states such as China and India. Regardless of the fact that China has a strong tea civilization. Starbucks has been really successful. They presently have more than 600 shops in more than 50 metropoliss in China. yet it is merely the beginning. The market portion for Starbucks is still turning nevertheless. compared to past old ages ; it is non making so good. The chief ground for this is because of the new rivals who entered the market. for illustration. launch of McCafe from McDonald’s. Increased competition and rivals resulted in a higher bargaining power of purchasers that lowers the market monetary value for java which made it even harder for a trade name who sell expensive. high quality javas. to vie in the market. Starbucks coffees’ chief ingredients are coffee beans and milk. A rise of java bean and dairy merchandise monetary values. as a consequence of assorted non-government activities. have a strong influence on the company which may ensue in a important bead in their market portion. As mentioned above. Starbucks was successful in China. Though right of first publication jurisprudence in China is vulnerable and trademark violation is a immense job for all companies who are runing in China. Finally. while the net incomes in the US and China remains strong. the net income from the European market has fallen due to a different regional gustatory sensations and java civilization that resulted in a merely recognizable addition in entire gross. Overall. these are Starbucks’ internal and external environments assessed utilizing SWOT analysis. Starbucks should work through their failings and menaces particularly their decreasing client base due to increased rivals. Besides. they should make or develop their competitory advantages through their strengths and chances. Furthermore. another method that helps to measure for the external environment is ‘Porter’s Five Forces Analysis’ . It is a strategic tool that is used to analyze the degree of competition within an industry. There are five phases to measure: bargaining power of purchasers. dickering power of providers. menace of new entrants. menace from replacements. and competition among bing rivals. The dickering power of purchasers is high due to an increasing figure of influential rivals and the fact that there are no or minimum shift costs to other companies. No or minimum shift costs means a client can exchange to its rivals easy and a turning figure of rivals means that there are even higher opportunity of a client shift to other companies. The grade of menaces of new entrants depends much on its location for illustration. markets such as UK and US are already extremely saturated and as such there are limited opportunities of a company come ining the market. Besides. due to the significant sum of fiscal resources associated with edifices and belongings being required to come in the market. the menace of new entrants to the industry to vie with Starbucks is low. The dickering power of providers is besides really high. The universe demand for java is ferocious and java beans are available merely in certain geographical countries such as. Africa. Latin America and some parts of Asia. There are a broad scope of replacement merchandises for Starbucks or their java including tea. soft drinks. H2O. juice and energy drinks. This. combined with an increasing focal point on the negative effects of caffeine from media and among consumers. increases the per centum of consumers exchanging to its replacement merchandises. Besides. there are locational replacements such as saloons and bars where groups of people can garner and pass clip off from their house and work environments. Overall. due to an increased figure and power of its rivals. particularly. McDonald’s ( McCafe ) . Caribou Coffee and Dunkin Donuts. every bit good as many others from little local java stores to big planetary trade names. the competition among bing rivals is really high. Unlike the early 90’s where Starbucks begun to spread out. there are voluminous Numberss of influential rivals in the market all over the universe ensuing in really high competition within the industry. Starbucks needs to work on how to cut down the turning power of its rivals and to derive its market portion in the long-run. Starbucks holds a strong competitory advantage over its challengers chiefly due to its big market portion and powerful trade name image. Through changeless invention and enlargement. Starbucks has maintained a loyal client base and a competitory standing within the market. The company has employed schemes such as diversifying its merchandises. trying to derive a larger market portion internationally. such as in China. developing sustainability. such as the usage of reclaimable cups and accommodating to new methods of selling. including societal media. Starbucks has besides come under examination for some of its selling techniques which include saturating the market and deliberately placing force per unit area on competition. Due to its early entry to the market. Starbucks was able to solidify its place and repute. Starbucks originally built this repute utilizing schemes which were designed to do it the ‘third place’ people spend their clip. along with work and place. This similar scene of comfort set Starbucks apart from its rivals and began the civilization that now represents the company. Starbucks so began saturating countries within the United States. which created an consciousness of the company whilst seting force per unit area on smaller concerns and rivals. As stated. Starbucks came under examination for its practise of purchasing out other concerns and saturating the market. with some shops runing at a loss. in order to set rivals in an unfavorable place. The impregnation of markets. originally in the US and subsequently worldwide. has created a immense consciousness and acquaintance of the Starbucks trade name. The company. therefore. has a really alone scheme ; Starbucks spends less than 1 % of its one-year gross on advertisement. trusting mostly on word of oral cavity advertisement. Comparing this to the fact that its rivals spend enormously on its advertisement on media ( Dunkin Donuts spent more than 83 % of its budget on Television and McDonald’s spent 97 % ) . this is really surprising. Starbucks besides cuts back on it’s advertisement costs through its increasing usage of societal media advertisement. Keeping up with tendencies such as societal media has allowed Starbucks to remain relevant at this lower cost. To exemplify their effectivity in societal media selling: they are the highest downloaded nutrient and drink app. Further technological advantages Starbucks utilizations are cloud controlled java machines and cloud integrated equipment and staff which allow quicker transportations of information and greater informations assemblage. This point of difference creates a competitory advantage that Starbucks uses to keep its dominant place. Furthermore. Starbucks has begun to concentrate on diversifying its merchandises with a heavier focal point on replacements and complementary goods such as tea and nutrient. With tea going progressively popular in the West. this allows Starbucks to hold a lesser trust entirely upon java and creates another point of difference from its rivals. Similarly. Starbucks acquired La Boulange bakeshop in 2012 in order to increase the quality of its nutrient offerings and once more diversify its merchandises to pull a larger client base and diminish its trust upon the java trade. The acceptance of these emerging markets allow Starbucks to non merely make greater offerings and procure its topographic point within them. but besides to go more competitory with challengers where they couldn’t before. An country in which Starbucks has proven to be concentrating on is ethical and environmental duty. This reflects modern consumer involvements and is of greater importance to Starbucks due to its international exposure. In 2013. a reclaimable cup was introduced at $ 1 each. while offering a price reduction on purchased java. This both increased overall gross and created an environmentally responsible image. Harmonizing to a YouGov Omnibus study. taken in January 2013. 28 % of Americans had already bought. or planned to purchase the reclaimable cup. demoing the importance of the move. Starbucks’ focal point on environmentalism reflects the companies focus on bettering its image and its apprehension of the consumer. In order to further this image once more. Starbucks is presently exchanging its java beginnings to fair trade and aims to be 100 % ethically sourced by 2015. As a farther show of its societal consciousness. the company offers its employees an extended scope of benefit s and a wage rate higher than its rivals. which resulted in a high employee trueness. hence. less staff turnover and higher productiveness. Finally. one of the larger challenges that Starbucks had faced was spread outing internationally and providing to different gustatory sensations and civilizations worldwide. The purpose behind Starbucks’ enlargement was to convey the Starbucks experience to the universe. Currently. Starbucks is mostly focused in spread outing in China due to its size and relevancy as an emerging universe power. Here. Starbucks has an advantage of trade name consciousness which AIDSs in set uping a dominant place in China. every bit good as other markets. Keeping up with tendencies in gustatory sensations and engineering besides helps Starbucks expand internationally ; with the outgrowth of the tea imbibing market into which Starbucks is puting and the planetary addition in communicating which Starbucks capitalises upon with its societal media and cloud based ventures. It is of import for Starbucks to go on looking internationally for its concern enlargements due to holding already saturated much of the US and hence to cut down its dependance on the US market and its gustatory sensations. It is clear that Starbucks is able to go on to be competitory offering its premium priced java due to its changeless invention and apprehension of its consumers. Starbucks systematically stays in front of the competition in its technological progresss. enlargement. societal consciousness and merchandise development which makes it recognizable and desirable and reduces said competition in the market. The environment which Starbucks presents creates a willingness in the consumer to pay premium pricing for the service as a whole instead than merely a java. This is finally what has differentiated Starbucks from its rivals and allows it to keep a strong and turning loyal client base where clients will be less inclined to exchange between companies. The Starbucks company itself possesses several times more market portion than any of its rivals and hence have an about monopolized position as an entity in the immense java industry. It is Starbucks’ big competitory advantages which allow them to keep this place. Not merely that. the java giant has been able to prolong its presence for over 40 old ages. This begs the inquiry: is Starbucks able to prolong their competitory advantages in the hereafter? First. what are these competitory advantages? Starbucks puts a batch of focal point. clip and energy into distinguishing itself from the competition. This can be seen in the design of its java stores around the universe. the music played there and the types of merchandises it sells. such as wind CD’s. thermos’ . key ironss and coffee-brewing equipment. It is clear to see that Starbucks sets itself apart with the graphic attending to excellence. This distinction is achieved by the fact that no affair which Starbucks java store you visit the ambiance will be the same. therefore giving the company a position of independence and singularity ; non following any preconceived thoughts. This provides clients with a sense of belongingness which in bend consequences in sustained concern success from trueness of clients. unmatched by rivals. As our modern-day lives are heading towards a faster and more efficient manner. Starbucks makes certain to maintain current on the latest engineering. frequently times open uping the latest in technological and communicating promotions for its concern and clients. far in front of the times for a java store. This laterality in technological communicating is a competitory advantage which non merely allows for quick and sustained acceptance. but besides builds relationships with its client base. For illustration. Starbucks was one of the first companies to follow location-based publicities and nomadic payments. In general. retail shops will put up store in locations based on demographics. locations of rivals. locations of ain shops. traffic forms and so forth. However. alternatively of following the remainder of the sheep. Starbucks CEO Howard Schultz had a different thought. Schultz decided that his scheme focused on to a great extent increasing the pes traffic in one specific portion of town. By constellating a specific portion of town with java stores Starbucks rapidly achieved market laterality with this competitory advantage. Starbucks boasts the highest frequence of hebdomadal visiting clients out of any American retail merchant. with over 20 million hebdomadal visitants. Even more so impressive is that the company spends less than 1 % of its one-year grosss on advertisement. against the typical 10 % instead. the Starbucks competitory advantage relies on word of oral cavity. They believe that by making an confidant and welcoming environment in their shops. every bit good as supplying a great cup of java. clients will non merely return. but do the advertisement for them. Starbuck’s. with its clear points of difference. has created a loyal client base which is willing to go on paying premium monetary values for the ‘Starbucks experience’ . As Starbucks’ one-year gross additions have been consistent over the past 10 old ages ( see table 1 ) . from $ 3. 3 billion to $ 13. 29 in 2012. this experience seems greatly successful and as such it is difficult to conceive of these competitory advantage expression and successes being unsustainable for the foreseeable hereafter. Mentions 3 Ways Starbucks Is Innovating and Why You Should Care. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //www. enterpriser. com/article/229580 Business Strategies. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //thebusinesstrategy. blogspot. co. nz/2013/03/how-has-starbucks-been-so-successful. hypertext markup language Hennessey. R. ( 2012. August 06 ) . 3 Reasons Why Starbucks Still Shines. Despite Market Shortcomings. Retrieved May 21. 2014. from hypertext transfer protocol: //www. forbes. com/sites/rachelhennessey/2012/08/06/3-reasons-why-starbucks-still-shines-despite-market-shortcomings/ Many inventions today are associated with companies as opposed to persons. Why is this. and what does it state us? ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //research-methodology. net/ Mission Statement. ( n. d. ) . Retrieved May 20. 2014. from hypertext transfer protocol: //www. starbucks. com/about-us/company-informatio n/mission-statement Starbucks – Competitive Analysis. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //www. slideshare. net/mspinella1016/starbucks-competitive-analysis Starbucks Company Statistics. ( n. d. ) . Retrieved May 20. 2014. from hypertext transfer protocol: //www. statisticbrain. com/starbucks-company-statistics/ Starbucks reclaimable cups are a hit. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //today. yougov. com/news/2013/01/08/starbucks-reusable-cups-are-hit/ Starbucks: A Model of Success | TIME. com. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //business. clip. com/2013/08/27/starbucks-a-model-of-success/ Sustained Competitive Advantage of Starbucks. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //unrealist. hubpages. com/hub/Sustained-Competitive-Advantage-of-Starbucks Tice. C. ( 2013. January 17 ) . How Starbucks Will Make Millions Off Its New. Reclaimable Cup. Retrieved May 21. 2014. from hypertext transfer protocol: //www. forbes. com/sites/caroltice/2013/01/17/how-starbucks-will-make-millions-off-its-new-reusable-cup/ The World’s Most Powerful Brands. ( n. d. ) . Retrieved May 21. 2014. from hypertext transfer protocol: //www. rankingthebrands. com/The-Brand-Rankings. aspx? rankingID=279 A ; nav=category A expression at Starbucks’ selling scheme. ( n. d. ) . Retrieved May 20. 2014. from hypertext transfer protocol: //www. insidebusiness360. com/index. php/a-look-at-starbucks-marketing-strategy-1425/